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EFFEN Vodka Exclusive Launch

Beam Inc played host to an intimate night for distinguished guests at 7 Adam Park last week. The evening was to introduce the launch of EFFEN Vodka in Singapore, adding yet another line to their already impressive range of premium spirits brands that comes to us as no stranger. Black and white was the theme for the evening, with guests conforming to the dress code. Donned in my best LBD and a pair of black sky-high heels (not the best idea), I was just about to be a part of what will eventually be the glamorous event of the year… thus far.




Organizers did a stellar job of bringing “posh” and “elegance” to the party, for we were not short of entertainment either. Guests were treated to an eyeful of local art by Safrie Effendi’s live onsite illustration on EFFEN Vodka bottle miniatures, which we were even able to snag a couple home.




The main highlight of the evening, however, was a friendly face-off among four EFFEN Vodka cocktails made by some of Singapore’s most gifted mixologists. Attendees voted for their favourite one, and by the end of the night, Barkode’s Karen Heng emerged as the winner.

(left)
Cocktail: Double Dutch
Mixologist: 28 Hong Kong, Vanessa Chan
Concoction: EFFEN Original Vodka, Basil Hayden's Bourbon, Basil & French Earl Grey Gomme, with Fresh Lemon.

(right)
My personal favourite…
Cocktail: Desire
Mixologist: 7 Adam, Herman
Concoction: EFFEN Original Vodka. Bols Lychee, Elderflower, Grilled Pineapple & Chocolate Bitters.

(left)
Cocktail: EFFEN Lime Pie (Winning Creation of the Night!)
Mixologist: Barkode, Karen Heng
Concoction: EFFEN Black Cherry Vodka, Homemade Vanilla Syrup, Lemon juice and Kaffir lime leaves, garnished with bruleed marshmallows.
 
(right)
Cocktail: Black Cherry Shrub
Mixologist: Nektar, Raveen Misra
Concoction: EFFEN Black Cherry Vodka, Bols Cherry Brandy, Sugar and a touch of white wine vinegar.

EFFEN Vodka is served at premium bars and restaurants including The Prime Society, Artery and 1-Altitude. It is also available at The Beam Cellar, 229 Mountbatten Road, #01-03 to 07 / #01-17 to 19, Mountbatten Square.

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