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An Arresting Lash Revolution

Maybelline has gone and done it again, adding yet another line to their already impressive beauty stable. So ladies, if you haven’t yet caught wind of their latest crop in the bag, you seriously need to get up to speed. High on our radar is Maybelline’s brand new Lashionista mascara, and we soon found ourselves caught up in the midst of the biggest launch party yet!

The roles have been switched! Check out this video for Xia Xue’s interview with me:

It was a massive turnout at the heart of Zouk, with over 1,200 attendees flocking the scene. Taking the reigns of the night was 98.7FM DJ, Rosalyn Lee, who stirred the crowd into cheers and hollers. Local (deep breath in) “Pan-Asian Make-Up Extraordinaire cum YouTube Make-Up Tutorial Sensation”, Golden Tan aka Michelle Chong, ensured guests were not short of entertainment either. Joining hands with famed make-up artist, Larry Yeo, they towed along an awesome line up of live make-up demonstrations and side-splitting acts that were relished by both the young and young at heart.

The night also saw the rise of homegrown fashion cats, Catwalkclose, Holly Hoque, The Closet Lover, The Tinsel Rack and Vain Glorious You, as they kick started the runway with the kind of femme-inspired collections we anticipate and salivate over – season in, season out. If that didn’t set the tone for the night, Zouk’s first ever night bazaar sure did the trick. But the real deal that went far and beyond the mere showcasing of intentional gathering of fabric and pretty faces, the ladies (coupled with a handful of guys) were treated to a complimentary Lashionista makeover!

Maybelline’s unique Lashionista adds drama to your peepers. Pump up the volume and length of each lash for a look that’s plusher, bolder, lusher, and dare we say, oh-so-fabulous darling! For more information, pay a visit to Lashionista mascara is now on sale islandwide!


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